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Advanced Micronic Devices is a high technology company that is well diversified, both geographically and in products and services it offers. With its balanced mix of revenues coming from multiple business segments and different regions it is well positioned to manage any slowdowns in one business division or a specific geography.

AMDL’s activities are under three independent divisions; namely, Health Care Division, Strategic Electronic Division and Bankcard Division. Each of these divisions operates at the leading edge technology in keeping with the corporate philosophy of offering high technology products and services together with total technical support.


Strategic Electronic Division (SED) of AMDL operates with the mission of offering high technology products and services to the Indian customers. The three technology areas of focus are Global Positioning System (GPS), Electronic Design Automation (EDA) and Simulation & Automation Products (SAP). Under each of these technologies SED offers products and Services. SED constantly expands its product range and technical skills to continue to keep its position as a leading player in these technology areas. In addition to a wide range of standard products from its principals, who are industry leaders, SED offers system-integrated solutions and various services to its large customer base.

In early nineties world witnessed the emergence of a new satellite based technology called GNSS (Global Navigational Satellite System) and USA pioneered this technology by establishing GPS (Global Positioning System). AMDL sensed the potential of this technology which was predicted by industry pundits as some thing comparable to the proliferation of PCs in the eighties. AMDL is one of the first organizations to bring GPS technology to the country. GPS is a ubiquitous technology that finds usage in wide range of applications such as control and guidance, navigation, tracking, timing and network synchronization, survey, geodesy, ionospheric research etc. SED supplies and supports GPS products from world renowned manufacturers for all these applications. Defense establishments, aerospace labs, Software houses, etc are increasingly using GPS technology resulting in a steady growth of business for SED.

 

The EDA group of SED markets and supports high end tools for start-to-finish PCB design and simulation. SED represents internationally reputed principals whose tools are de-facto standard for the design of high end products. The long list of customers of EDA group includes defense establishments, Public Sector Undertakings, Aerospace industry, Research labs, Multinational companies and educational institutions.

Technical support is the strength of SED. Every product of EDA group is supported by well experienced Field Application Engineers.

 

The shrinking product life and increasing development cost force any product developer to find ways and means of avoiding costly prototyping. This can be met only through virtual prototyping using powerful simulation tools.

SED always brings technology solutions to meet industry requirements. To meet the above requirements SED offers a bunch of software, hardware and development platform for the simulation of electrical, electromagnetic & electro static machines. as well as for building automation. These simulation products greatly shorten the product development cycle and eliminate the costly prototyping stage. One of the products range is simulation tools for the design and development of Optical communication products.

Another growing technology demand is for intelligent management of building using distributed data acquisitions and controls. Power management in large commercial complexes are becoming increasingly rewarding in terms of considerable saving in energy bills. SED offers components, building blocks, development platforms etc based on LON Technology for Intelligent Building Management and many other automation applications.

 

The constant change in technology makes it very difficult for organizations to maintain its own in-house design teams. They find outsourcing more cost effective. Sensing the opportunity for such design services SED used its R&D skills to establish a PCB design services group.

SED has a well established design center that undertakes end-to-end PCB design contracts. Staffed with experienced design engineers, this design center uses latest EDA Tools to design highly complex Multi layer PCBs supporting, through hole, SMT and BGA devices, blind & buried via, impedance matched routing, etc. One team of experts offers post design CAM services for PCB fabricators.

SED represents internationally reputed fab houses to offer multilayer, MIL grade rigid and flex PCBs with advanced features. Because of its tie up with assembly houses SED offers EMS also, there by functioning as a one stop solution for all PCB related requirements.

 

During 2000, a paradigm shift took place in the transmission line survey space. Instead of using the conventional survey methods, power sector went in for modern survey technology using satellite imageries, GPS, GIS etc. Sensing the business opportunity it opens up, SED added one more group to take up GPS based services. With in a short span SED has become the preferred service contractor for many organizations. SED has many thousands of kilometer survey completed across the country in various states.

As an expansion of this activity this group is diversifying into cadastral survey arena which offers huge potential.

 
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